![]() It’s also worth noting that Amazon’s online-media offerings extend well beyond video. Its e-commerce operations are also a major Electronic Sell-Through and rental outlet. Less than six months later, Freedive rebranded to IMDb TV, which competes most closely with the Roku Channel and reinforces another big Amazon brand.Īlso Read: The Five Spot: Q&A with Mark Eamer, VP of IMDb TVĪmazon still has its transactional side, too, selling traditional DVDs, Blu-Ray discs and CDs for the antediluvian audiences who still like old-fashioned packaged media. For the audience segment that prefers their video content free and don’t mind ads, in early 2019, Amazon launched AVOD service Freedive, with content licensed from Warner Bros., Sony, and MGM, interspersed with ads. More importantly, Amazon Channels was generating anywhere from 25% to 40% of the subscribers watching those participating networks, BMO estimated.īut not everyone wants to build their own replacement cable bundle. In late 2018, BMO Capital Markets estimated that the Channels unit generated $1.7 billion that year, as much as 30 percent going to Amazon. The Sun Never Setsīut Amazon’s streaming-media reach hardly stops with Amazon Prime Video.Īmazon Channels is an Amazon Prime Video add-on, giving customers easy subscription access to still more TV, from roughly 150 providers, including such traditional pay-TV powers as HBO, Showtime, and Starz basic-cable spinoffs such as BET+, Lifetime Movie Club, Noggin, and Hallmark newer streamers such as CBS All Access, BritBox, and CuriosityStream and specialty channels such as Upfaith & Family, and Yoga Anytime Channel.Īmazon Channels has been a lucrative outlet, for both the networks and Amazon itself. ![]() There’s also plenty of licensed content to fill out around the originals. Other recent high-profile Amazon Prime Video programs include anthology show Modern Love, inspired by the New York Times column Tom Clancy’s Jack Ryan featuring John Krasinski and British sci-fi adaptation The Feed, featuring David Thewlis. It stars Al Pacino and Logan Lerman, and has been heavily promoted during the 2020 Oscars telecast and many other places. For those rights, secured amid peak interest in HBO’s Game of Thrones, Amazon paid $250 million, and is spending a similar amount to produce the initial series episodes.Īmazon Prime Video’s newest big bet is Hunters, a revisionist historical take on Nazi hunters in the United States in the 1970s. Maisel" is an Emmy winner for Best Comedy Series (Image credit: Amazon)Īmazon also has invested heavily, both in production and marketing, in other originals, most notably for a spinoff series based on Lord of the Rings. Produced by Amazon Studios and available exclusively on Amazon Prime, "The Marvelous Mrs.
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